Victory
Modernizing the brand with cutting-edge design and strategic marketing to drive it to new heights in a competitive market.
Client
Victory Motorcyles
Year
2016
Type of Work
Brand Strategy
Brand Identity
Work Involved
Art Direction
Layout Design
Refreshing the Victory brand, was a project aimed at repositioning the company in a competitive market, basically owned by Harley Davidson. The goal was to modernize the brand and attract a broader audience while maintaining the core value of American muscle and performance.
Our marketing and branding strategy highlighted the uniqueness of Victory bikes, focusing on high performance and the adventurous, rebellious spirit of the brand. We crafted campaigns that resonated with a sense of freedom and excitement, key attributes for our target audience.
